Meet Finoa, they want to build a crypto bank

When I started in crypto, I had to manage so many portfolios and platforms, that I couldn’t imagine how complicated it would be for an institutional investor. We launched FINOA to help with this.

Henrik Gebbing, co-founder and co-CEO of FINOA

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In 2019, when we started, we had a hard time convincing investors to invest in a crypto startup.
Henrik Gebbing, co-founder and co-CEO of FINOA

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We want to be the #1 crypto custodian for institutional investors in Europe.
Henrik Gebbing, co-founder and co-CEO of FINOA

The founder

In this interview, we talk to Henrik Gebbing (, the co-CEO and co-founder of Berlin-based crypto fintech Finoa, who is already one of the hidden champions. They are one of the top 5 global crypto custodians for institutional investors. Henrik attended Golden Gate University in San Francisco as a Fulbright Scholar and earned his MBA from IE Business School in Madrid. He then worked as a consultant at McKinsey, but after 4 years he jumped ship to start Finoa. He developed the idea, which would later become Finoa, with his roommate (and now co-founder) on the kitchen table in Madrid, while studying for his MBA.

Globally, we want to maintain one of the top 5 spots for crypto custody.
Henrik Gebbing, co-founder and co-CEO of FINOA

The startup

The co-founders launched Finoa ( in Berlin. Their guiding idea was – and still is – to help institutional investors get started in crypto. They also support high net worth individuals, who hold substantial amounts of crypto assets over $100,000. Finoa is a custodian, which means they hold – on behalf of their clients – their crypto assets. At the time of the interview, they have about 400 customers. Their clients include crypto holdings from Rocket Internet, T-Systems, US-based VCs, and hedge funds.

In April 2021, they announced Series A funding of US$22 million, which is significant for Germany, as well as for crypto at the time.

We hold assets for entities in Asia and Silicon Valley, but our target market is the European Union.
Henrik Gebbing, co-founder and co-CEO of FINOA

Venture capital financing

FINOA announced its Series A funding of US$22 million in April 2021(LINK). FINOA is open to discussions with investors, but does not actively seek new investors.

Fintech is fast, but crypto is lightning fast.
Henrik Gebbing, co-founder and co-CEO of FINOA

The video interview is scheduled to go live on Thursday, February 17, 2022 at 4:00 p.m. CET

For our company, paranoia is a very beautiful concept.
Henrik Gebbing, co-founder and co-CEO of FINOA

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The interviewer

This interview was conducted by Jörn “Joe” Menninger, startup scout, founder and host of Address him:

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